Marco Spinger is Director of Global Markets & IT Division of AUMA – Association of the German Trade Fair Industry. He has talked about digitalisation in the German exhibition industry several times at international meetings. We make his presentation and charts accessible here.*
Digitalisation is nothing yet to come. We are all living in the age of digitalisation. We are already embedded. But it should not be considered as an end in itself. The question is: What‘s in for the customers or what‘s in for your own organization?
Digitalisation: an important step of development in our industry
As one major economic trend, the influence of digitalisation could change and/or create business models, of course also within the trade fair industry. That‘s why I would like to address some highlights from the German perspective for an approach to this issue. When dealing with economic developments the legal framework is always a regulating factor. Politics usually have the opportunity to influence and set up guard railings. That‘s why I don‘t want to skip the most important legal aspects absolutely. Anyway, digitalisation will be seen as an important step of development in our industry. Let me start with an overview on the current digital agenda of most of the AUMA members. They created already or are working on … Weiterlesen